Sojong News

Trademark and Brand Protection Experience

  • Sojong
  • Date 2025.10.17
  • Hit 41
Trademark and Brand Protection Experience

We represent leading domestic and international companies in all aspects of trademark and brand protection. Our team has managed sophisticated trademark portfolios, enforced rights through litigation and cease-and-desist actions, and secured favorable outcomes in complex opposition and invalidation proceedings. We routinely advise on global trademark strategies and have a track record of success in high-stakes disputes and appeals.

Representative matters include:

• Cease-and-Desist Enforcement – Series Marks
   Enforced trademark rights in the “Company A” series by issuing cease-and-desist letters to entities using “A Construction,” “A Housing Construction,” “A Property Management,” and “A Electronic Components,” resulting in cessation of unauthorized use.

• Opposition Response – Mark
   Secured registration of the “Company B” mark by preparing and submitting a detailed opposition response, overcoming all objections raised by third parties.

• Refusal Appeal – Similar Marks
   Obtained successful registration of a client’s trademark by prevailing in multiple appeals of refusals based on similarity to prior marks.

• Trademark Oppositions and Invalidations – Various Marks
   Represented clients in contested opposition and invalidation proceedings involving multiple disputed marks, achieving favorable outcomes before competent authorities.

• Opposition and Mediation – Global Technology Company
   Prepared thorough submissions and participated in mediation in a dispute initiated by a global technology company, ultimately securing a positive resolution for our client.

• Registration Success – Appeals for Similar Marks
   Secured registration of several marks by overturning refusal decisions through persuasive legal argument and comprehensive appeal documentation.

 
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